



Reportedly inspired by the classic British pub, Side Hustle to me felt more a hybrid between a raucous late-night diner, casual cocktail stopoff and the type of agreeably lively hotel bar that makes you feel you’re in for a good night. Open exclusively to hotel guests and theatrically finished in red velvets, The Library is an inviting spot for breakfast or drinks away from the NoMad’s customary bustle. For pre- or post-prandial boozing, the restaurant’s bar is an easy place to linger. Clearly aware that food and drink is NoMad London’s raison d’etre, restaurant staff are expert in the dishes they offer. Chef Ashley Abodeely's modern menu is speckled with some signature NoMad dishes but the focus is firmly on quality produce, thoughtfully prepared. In the belly of a three-storey atrium and with two emerald-green banquettes stretched across its centre, the NoMad Restaurant is one of the most beautiful new dining rooms to grace London in quite some time. Guests also gain complimentary admittance to Bow Street Police Museum, connected to the hotel and housing exhibitions about the building's past life alongside a stretch of former cells. With the hotel's restaurants and bars considered its USP, the property's facilities are otherwise limited: there's no pool or spa, though there's a small gym and treatment rooms (the hotel has partnerships with wellness names Ricari Studios and de Mamiel). Still, some elements need finessing: notably, turndown should have been timed to coincide with our restaurant reservations rather than disturbing us beforehand (and the hotel should provide complimentary water as part of that I can’t remember the last luxury hotel I’ve stayed in prior to NoMad that didn’t). Not so, thankfully: staff are capable and committed, without being cloying (especially commendable given I visited just as hospitality was reopening again from lockdown, and in the midst of the industry’s staffing shortage crisis). I was worried that NoMad's New York origins would see its London staff adopt the overfamiliar, never-seems-sincere approach to hospitality I so routinely encounter in Manhattan.
