The final floor accommodates an auditorium alongside a children's space where the architects introduced more colour to create a playful feel.Ī multicoloured stripy ramp lines the walls, providing access to the books and offering spaces for seating that are supplemented by poufs spread casually across the floor. "We applied the same idea of putting lighting under the furniture to give it the effect of lifting from the floor and used organic shapes that people can easily stroll around to interact with the products." "The idea was to focus attention on the changing screens of the devices," explained França. The first basement level contains an electronics retail area that is differentiated from the book shop by the use of a cooler palette. Sofas, armchairs and ottomans by renowned Brazilian designers including Paulo Mendes da Rocha and Sérigio Rodrigues are positioned throughout the interior to create spaces where customers can relax as if in their own home.Ī wall displaying more books lines the escalators that lead down to the basement, creating a visual connection between the different levels and inviting customers to circulate through the spaces. On the ground floor where customers enter, freestanding display units and shelves covering the walls of the double-height space feature concealed lighting underneath that gives the impression the products are floating. "We used warm lighting and textures so people feel comfortable and are attracted to explore the whole store."
"It's a very large store but we also wanted it to feel cosy," said França. One of the key challenges for the architects was to provide a neutral backdrop for the products while creating a welcoming feeling, particularly in the subterranean spaces. As well as the main book shop on the ground floor, the shop accommodates an electronics retail space, an auditorium, a cafe and a children's area across two underground levels.
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